Newspaper Pay-walls: The Future of Online News Consumption?

News of the World, The Times and The Sunday Times will all be the subject line to pay a wall in the next month, both times with the issues, but is limited to willing subscribers. Since the implementation of subscription for the Sunday Times and colleagues estimated that about two thirds of site traffic goes (according to analysis of Experian Hitwise). It's not as bad as expected, News International Ltd is a predicted loss of about 90 %.
with an introductory offer of just £ 1 for 30 days, you may decide to charge readers will pay off. It does not seem to be so far, with only 15,000 subscribers to date in research Hive City, who led the former media editor of the Times, Dan Sabbagh.
While the on-line subscription May be delays, it seems that the supplemental application Apple iPad is faring much better, with 12,500 employees signed up for 30 days on the device. At £ 9.99 per month, this service is considerably cheaper than its equivalent web, and offers more attractive ROI for The Times. This figure is made ​​even more remarkable considering the number of IPAD owners in relation to those with internet access via laptop or PC.
It is believed that around 150,000 users signed up for a free trial period of the paper, but with only 10% of that number actually parting with cash, the conversion rate does not bode well for a news corpus.
In addition to the general requirements for the payment shock from Times Online, there are several other obstacles to overcome if newspapers want to increase their članstvo.Primarni is one of the most common criticism, why would anyone pay for content when they can access the same news for free elsewhere? For the Times and News of the World, it is necessary that they offer more than just vijesti.Dodatna service levels expected if they are tempted into paying customers.
as a strategy, the newspaper decided to pay a wall of obstacles have to sell their products aggressively, emphasizing the advantages of buying Times content during the free materials offered by The Guardian, for example.
Other issues that will deter potential subscribers include a condition that often, small payments. This is not the custom of the average Internet user is accustomed. It would prove to be far more convenient and attractive alternative payment methods have been devised. Paying less will serve to keep more customers because they are not put-off for the regular need for more money.