Making Your Press Release News Worthy

press release is free publicity for your business and could only be cost-effective marketing strategies you can use. There is one catch though:. Your press release should go a journalist or news editor or the court will be buried at the bottom of the page, or even worse get tossed in the garbage can

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key to winning reporter / editor approval can not be more apparent. Think like a journalist and there is a newsworthy press release.

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publication of press releases are relevant, which means that it should be current or up to date. Consumers do not want to read about what happened last week, it's history! They want to read about what happened yesterday, today or before the hour.

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publication of press releases are relevant, which means that it should be current or up to date. Consumers do not want to read about what happened last week, it's history! They want to read about what happened yesterday, today or before the hour.

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You can also use proximity as an angle. Suppose your company has its headquarters in Toronto and satellite offices across Ontario launches product in the quaint town of Kleinburg. You can focus on that angle and limit the story Kleinburg.

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You can also use proximity as an angle. Suppose your company has its headquarters in Toronto and satellite offices across Ontario launches product in the quaint town of Kleinburg. You can focus on that angle and limit the story Kleinburg.

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highlight, of course, banking on the popularity of a public figure. And last but not least, the human interest angle. These stories appeal of emotion, and are not affected by the announcement requirements such as being relevant or significant. They also can take place anywhere in the world for that matter regardless of proximity.

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To do this you have to be directly on point and avoid advertising inflatable or too much advertising in your copy. Deliver your story in a sharp, but professional and unoffensive angle. Watch 5Ws and 1H and the news that fits what, when, where, who, why and how the story.

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