Why wait for the media? Do not Wait - Create! Most companies and organizations to send in news media only when they want to announce events, new product discovery, the stock offering, expansion, or revolutionary, to mention just a few. But such things do not happen very often during the year, which means that you're making several contacts with the media each year. Also, with such limited contact, the chances of the media covering the events are not in your favor. So, instead of waiting for something to happen to your company or organization that you think is worth alerting the media, why not create an endless stream of story ideas and news that you can send the media at least twice a month? Twice a month would mean noon of the media contacts a year, rather than the current one or two which will definitely increase your chances of getting coverage. So, where's your story ideas come from, you ask? Quite simply, they come from the stories you read and hear about everyday on the radio, magazines, newspapers, and even your company newsletter, and your industry trade publications. Simply search for stories that make national news, and find the angle that connects your company's story. Local news organizations absolutely love local angles on national stories. The following news from the Associated Press serves as a perfect example:
MILWAUKEE (AP) - In his younger days, Jason Heiman play some hoops to Edgewood College in Madison. Today, we still know their way around the basketball, but in a much different way. As president of the Waukesha-based Jason Thomas Flooring, Heiman company recently completed the design and the final three 16-storey portable basketball NCAA ordered for this year's national men's and women's basketball tournament.
Local news organizations, in this case in the state of Wisconsin, I love this thing! Local Businesses in direct relationship to what is arguably the most watched sporting event in America. When fire, flood or tornado deaths bring the destruction of our people, did a local bottled water company out up to produce and send an emergency shipment thousand miles away? Are you a local paper products company get a contract and napkins for the president's inaugural ball? Does one or more people in your company training together to run Boston Marathon - the event at the national level, millions of people are certainly interested in
Do not miss out on these mogućnostima.Razlog many companies and organizations do not miss it because they do not usually think about these things. They are too busy doing what they do! Few people think in terms of national impact of the everyday, mundane affairs. Turn the mundane into the media. Do not wait - the creation of
0 comments:
Post a Comment