Using Breaking News to Break Into the Media

The latest news is news in the truest sense of the word - of "hard"news about national and world events, politics or the major scientific discoveries, the entertainment news on celebrities or sports stars. The latest news is what drives the media and tying his plot for breaking news is a great way to grab media attention for you or your client
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What's great about breaking news is that the answers: "Why now?" question for the media and increases your chances to share your or your customer insights, commentary or expert opinion. The latest news replies:

"Why should I care?" question for the media. In the meantime, meetings, editors and producers constantly ask their reporters to answer one question from the perspective of readers, viewers or listeners, "Why should I care" as an expert or a publicist, you're there to serve the media and the media to help them answer this question . After the pitch, be ready to jump when the media calls. sooner you can get involved in the story, the greater its impact on the conversation and greater opportunity to be part of follow-up.
Here are some key things to remember when preparing:
1) Give the media your cell phone or other numbers where they can contact you 24 / 7 When they call, pick up. If you can not pick up, call ASAP!
2) for a TV interview, you or your client must often be available to fly or travel on short notice. Travel may be local or you May have to fly across the country. Be ready for spur-of-the-moment schedule changes and be ready for the journey before you pitch.
3) Press and radio interviews can often be done by phone. Make sure that the most reliable landline is used and that all the sound bites are practiced and prepared in advance.
4) provide a link on your own or your client's online press kit so the interviewer can be prepared and aware of your expertise. Online press kits are one of the most convenient and useful resources for print, broadcast and online media.
5) expect to be thrown a curve. You can ask the media for a list of questions they plan to ask, but be prepared for spontaneous questions too. This is where media training ahead of time can be very valuable, because there is little time to train after the call.
6) Think like a journalist. more to watch, listen and read news, the more you can anticipate and prepare for comment when news breaks.
a lot of that may seem like common sense. But when it comes to public relations, it is usually the smallest of things that determine whether or not the country that space. So be prepared and you're on top of all the details will do nothing but increase your chances to shine when news breaks